Roofing Contractor
Dublin Elite Roofing
Lead-focused roofing site built to turn storm-damage searches into quote requests.
Dublin, Ireland the growth department you don’t have to hire
We design websites that win work for Irish businesses.
A web design agency first: your site designed, written and built by us, then we stay and run the growth around it: Google visibility, reviews, campaigns. Three Irish businesses a month; nothing billed until you approve.
3 build slots a month
from €199/mo on approval
no setup fees
Concept portfolio: complete websites designed and coded by us to demonstrate our standard across Irish industries. Explore all ten concept builds →
// THE PROBLEM
Most Irish businesses aren’t short on skill. They’re short on someone driving the growth.
The work is excellent and the word of mouth is real, but the website hasn’t changed since launch, the Google listing is half-filled, and driving all of that is a full-time job nobody in the business has time to do. The competitor winning the work down the road isn’t better. Someone is just doing that job for them.
That’s the job we do: design, build and run your online presence, and answer for it every month. Growth you can see, not growth you hope for.
// WHAT WE DO
Websites first. Then the growth around them.
Every client starts the same way: a website designed, written and built by us. What makes us a department, not just a design shop, is what happens after: the growth work below, answered for every month.
01
Websites that win work
Designed, written, built and hosted by us, the shopfront that makes you look like the biggest company in town.
02
Google visibility & local search
Google Business Profile, maps and local SEO, so you show up where your customers actually look.
03
Reviews & reputation
A steady, honest system for earning five-star proof and putting it where it wins the job.
04
Content & campaigns
Pages, posts and promotions that bring enquiries in, added as you climb the ladder.
05
Plain-English reporting
Every number that matters, in one monthly view. If something’s down, you hear that too.
// SELECTED WORK
Ten complete concept builds. Every one a full, working homepage.
These are not paying-client case studies. They are complete, live-coded concept websites created to show Irish businesses exactly what our design standard looks like before they apply. Choose any build, explore the full homepage or launch the live demonstration.
// HOW IT WORKS
From application to your first metrics, in four steps.
Three new builds a month, chosen from applications.
-
01 apply
Tell us about your business
A short application: what you do, where you work, what you need. No call required, no obligation on either side.
-
02 design
If it's a fit, we design first
A designed homepage concept for your business, hosted on our domain. You review it live, in your own time, no pressure either way.
-
03 approve
Approve it, and we complete the build
Only then does billing start, from €199/month. Six-month minimum, then 30 days’ notice, ever.
-
04 grow
The work compounds, and we prove it
Enquiries, visibility, reviews and coverage, improved month after month, and reported in a view you can actually read.
// THE MONTHLY PROOF
You’ll never wonder if it’s working.
This is the reporting format every client receives. The figures shown here are illustrative until our first published client case studies are complete. If a number is down, you see that too.
The Growth Department · monthly client report
ILLUSTRATIVE REPORT · EXAMPLE DATA
Since joining the Department
+164%
website enquiries, 12 months
Website enquiries
Last 6 months
FebMarAprMayJunJul
Google reviews
4.9★
↑ 31 new this month
Search visibility
Top 3
for target local searches
↑ from page 4
Local coverage
12 areas tracked
Dublin & Leinster
All systems operational
99.98% uptime · updated just now
Illustrative example data, the reporting format every client receives.
// WHY US
Honesty is the whole product.
Most agencies sell certainty they can’t deliver. We went through the standard pitch and deleted every line we couldn’t stand over. What’s left is what we’ll actually put in writing.
−3 promises removed +3 commitments added
industry-promises.diff
our working terms
@@ what the industry sells @@
“Guaranteed page 1 of Google in 30 days.”
Glowing testimonials, written in-house.
Contracts that outlive the results.
@@ what we commit to instead @@
If a website won’t grow your business, we’ll say so, and you shouldn’t pay us.
No ranking guarantees, just honest monthly reporting on what’s actually working.
One senior team, directly accountable. No ticket queues, no hand-offs.
Every claim on this page is held to the same rule.
// PLANS
One ladder, built for climbing.
Nothing billed until you approve your homepage direction. Six-month minimum, then 30 days’ notice. No setup fees, ever.
most businesses start here
plan 01
Launch
€199/mo
A productised five-page business website on our proven design framework, tailored to your brand, services and location, then run and reported on every month. It is not an unlimited bespoke development retainer.
- Designed-first homepage direction
- Five-page business website, mobile-first
- Copy structure & essential on-page SEO
- Hosting, SSL, security & uptime monitoring
- Contact / lead form
- Monthly performance snapshot
- One small content change per month
- Direct email support
Six-month minimum · then 30 days’ notice · no setup fee
Apply for a build
plan 02
Grow
€599/mo
For businesses ready to be found and chosen: everything in Launch, plus the monthly work that builds visibility and enquiries.
- Everything in Launch
- Google Business Profile optimisation
- Local SEO & search tracking
- Review-generation system
- One new or improved page per month
- Conversion & enquiry tracking
- Monthly growth report
- Quarterly strategy review
Six-month minimum · then 30 days’ notice · no setup fee
Apply for a build
plan 03
Scale
from €999/mo
For businesses ready to compound with paid acquisition. Scope confirmed once the website and tracking foundation are operational.
- Everything in Grow
- One agreed paid-acquisition channel, managed
- Campaign landing pages
- Conversion testing
- Campaign & lead-quality reporting
- Priority same-week changes, within agreed scope
Advertising spend is paid directly by you and is not included in the management fee.
Start with Launch firstplan 04 · partner Invitation only, for long-standing Scale clients. Not available at sign-up, by design.
// APPROACH
How we work.
A growth partnership built on one idea: prove the value before you pay for it, then report on it in the open.
01
Design before you buy
For the businesses we take on, the design comes first. You see your homepage concept running on our domain before a single euro is discussed. The risk sits with us, not you.
02
Measure what actually matters
Enquiries, local visibility, reviews and coverage, reported every month in plain language. If a number is down, you hear that too.
03
Say the true thing
No guaranteed rankings, no vanity metrics, no stock testimonials. We’d rather tell you a website won’t move the needle than take the work. Honesty is the whole product.
04
Never lock you in
A six-month minimum so the work has time to compound, then 30 days’ notice, any time. It’s your business and your site. You own it, and you can take it with you.
DM
PHOTO PENDING · PREVIEW ONLY
// THE FOUNDER
The person accountable for the work.
I’m Dan McMorrow, founder of The Growth Department. I built the agency around a simple frustration: too many good Irish businesses are sold a website and then left alone with it.
We design the website first so you can judge the standard before paying. If you approve it, we stay responsible for the growth around it: visibility, reviews, improvements and reporting, with a direct line to the person accountable for the work.
// FAQ
Straight answers.
Yes. It’s your business and your site. If you leave after your minimum term, you take it with you, and we’ll help with the handover.
You apply, and if your business is one of the three we take on that month, we design your homepage direction before you pay anything. You review it live on our domain, and only if you approve does the full build, and billing from €199/month, begins.
No, and anyone who promises that is lying to you. What we can promise is a fast, well-built, properly optimised site and honest reporting on what’s working.
No setup fees. There’s a six-month minimum term so the work has time to deliver, then it’s 30 days’ notice to leave, any time.
Enquiries, search visibility, review growth and local coverage, in plain language, not a wall of jargon. If a number is down, you’ll hear that too.
Because the risk sits with us, not you. You see your design running before paying a cent. There’s nothing to take on faith.
Nothing is billed and nothing changes hands. Concepts stay on our domain and remain The Growth Department property until a plan starts. Once you’re a paying client, the site is yours.
// APPLY
Apply for one of this month’s builds.
Tell us about your business. If it’s a fit, we’ll design your homepage direction and send it over to review. No call needed to apply.